Sharing valuable image assets safely and efficiently

Always looking to set their brands apart from competitors, many of today’s marketers are pursuing the benefits of OnBrand ™ custom imagery. To maximize the use of brand-aligned images, it is necessary for marketers to store these in a secure and easily accessible location.

Moving away from the masses: Using custom imagery to differentiate services in a cluttered market

In today’s competitive insurance market, consumers are subject to a barrage of information, marketing messages and visuals about the various service offerings available from vastly different companies.

A picture is worth a thousand dollars

StartupNation chief startupologist, Rich Sloan, interviews David Norris to discuss how images—photos, namely—add value to your branding and marketing efforts online and offline.

Image Is Everything: Four tips for creating effective brand imagery

As those visiting New England select their lodging, it is crucial for hotels to differentiate their brand from their competitors’ in order to attract business. But with many hotels offering personalized services and unforgettable experiences, what can New England properties do to stand apart?

On the Fire Lines with a News Photo Journalist

Canyon Lake resident Jimmy Meyer works as a freelance photographer and news cameraman for SIP Productions and OnRequest Images, shooting live news stories, special events and photo shoots. During the recent firestorms ravaging Southern California, Associated Press (AP) producers in Washington DC asked him to cover the fires by traveling to different destinations across San Diego County.

Interview with David Norris, CEO of OnRequest Images

OnRequest Images is focused on providing custom image libraries for large corporations that are marketing their brands in either the consumer marketplace or the business marketplace. Our clients include many of the Fortune 500, and typically companies that use a lot of imagery to market their product or service.

Building a brand with the right imagery

A picture may not be worth exactly a thousand words, but images are important to building a brand. In today’s environment, where consumers are over-exposed to visual imagery, choosing the right images is important to capture your audience’s attention and to cut across the noise.

The Top 25 Innovators and Entrepreneurs

David Norris wants your business to be original. A longtime entrepreneur who is working on his fourth startup, Norris launched OnRequest Images as a new wrinkle in the world of corporate branding and marketing.

A Clear Picture of Deceit

In light of what many have termed America's subprime mortgage crisis, the Federal Trade Commission has been keeping a close eye on mortgage companies' advertising and marketing campaigns.

Smart Marketing on a Limited Budget

Small firms must be choosy about where they spend money, but with some creativity they can have a professional look and feel. Examine your competitors' marketing materials and figure out how you want to position your firm. Then go to work compiling your advertising, direct-mail pieces and website.

OnRequest Images selected in 2007 ReBrand 100 Winners Showcase

Global, regional and non-profit organizations representing 18 countries and 39 industries were winners in the 2007 ReBrand 100.

Maintain Your Brand Strength

There is greater potential for celebrity endorsers embarrassing a brand than embarrassing themselves. So says David Norris, chairman and CEO of Seattle-based OnRequest Images, a major global provider of brand-aligned, custom image libraries.

Downtown Seattle streets closed for mass transit photo shoot. OnRequest Images major sponsor.

It's pretty amazing how different 200 commuters can look depending on their mode of transportation.

Picture a new way to arrive at your location.

The people looked frozen in time on Second Avenue, sitting on folding chairs and pretending their hands were on steering wheels. They also sat shoulder to shoulder to illustrate riding make-believe buses or light rail.

What’s Your Impact on Traffic? A photo will tell.

OnRequest Images plans to block off a section of downtown Seattle Aug. 25-26 in an effort to photograph and attempt to graphically illustrate a person’s impact on traffic.

Custom images: the savvy retailer’s best friend

According to the U.S. Postal Service, 213 billion pieces of mail – letters, cards, ads, bills, payments and packages – are processed every year.  To stand out from the hundreds of thousands of mail pieces that consumers receive, retailers must send something more appealing than a generic postcard with stock images.

OnRequest Images

Seattle-based OnRequest Images, which employs a global network of more than 1,600 photographers, positions itself as the world’s leading provider of what is called OnBrand custom imagery-not to be confused with stock photography, you understand.
[ read more - Creativity - March 1, 2007 ]

Remote-Controlled Creativity
http://money.cnn.com

OnRequest Images helps companies hone their images by taking chaos out of photo shoots.
[ read more - Business 2.0 - March 7, 2007 ]

Coldwell Banker Moves to Reinforce Its Brand

In an effort to present a “consistent, strong brand image to consumers,” Coldwell Banker Real Estate Corp. recently upgraded its image library. “We’re working with OnRequest Images to populate our image library with branded, high-quality photography,” says Dana Haase, director of consumer marketing with Coldwell Banker.
[ read more - Real Trends - February 1, 2007 ]

Marketing Beyond Black and White: Building an intelligent multicultural campaign

As the purchasing power of minority consumers increases, so do companies' attempts to grab their dollars. Among Hispanics alone, buying power may increase from $800 billion this year to as much as $1.2 trillion in five years, according to a study from the University of Georgia's Selig Center for Economic Growth.
[ read more - Incentive - January 1, 2007 ]

When Marketers See Double
http://online.wsj.com

"Marketers are also working with companies like OnRequest Images, whose clients include T-Mobile, Microsoft, Cingular and Starbucks, to create custom photo libraries that supply brand-specific images without the risk of duplication by a competitor."
[ read more - WSL. - November 28, 2006 ]

Building Brand Equity with Custom Imagery

They say a picture is worth a thousand words, but in today's vastly competitive marketplace, a picture can be worth so much more. In fact, in the advertising world, imagery can result in an increase in brand equity and an improvement in the consumer's connection with a brand.
[ read more - Media Inc. - November 15, 2006 ]

Use Proper Imagery to reflect total segment

As marketers begin planning their campaigns and strategic approach for 2007, the list of the most desirable consumer targets is not necessarily a copy of years past. With spending power of more than $680 billion, the African-American segment is one of the most lucrative, interesting and complex targets for national and local advertisers.
[ read more - Marketing News - October 15, 2006 ]

Economics of Imagery
http://hubmagazine.com

What is the impact of brand image on marketing R.O.I.? A roundtable discussion featuring Jeff Glueck of Travelocity, Ed Faruolo of CIGNA, Allen Olivo of Yahoo! And David Norris of OnRequest Images
[ read more - The Hub - September 1, 2006 ]

OnRequest Images Launches Brand Builder Alliance Program
http://seattle.dbusinessnews.com

Today, OnRequest Images announced the launch of its Brand Builder Alliance Program, a comprehensive suite of OnBrand photography services designed to help brand consultancies, design agencies, and marketing automation companies integrate custom photography into their clients' branding programs.
[ read more - dBusinessNews - September 25, 2006 ]

Streamlining The Creation Of Custom Photography

Creative directors and graphic designers understand that the images they use in brand and advertising campaigns are critical to success. So, asks OnRequest Images, why do so many settle for traditional stock imagery? For most, that decision is hardly a choice.
[ read more - GDUSA - 2006 ]

$8 million is raised for images startup

Today, Norris' OnRequest Images is announcing that it has raised $8 million in venture capital to boost its sales and marketing. The 45-employee company has raised $12 million to date.
[ read more - The Seattle Times - August 18, 2005 ]