ABOUT.COM
The Challenge:
One of the nation’s premier online communities, About.com, was looking to build customer loyalty among frequent site visitors and encourage new membership by showcasing photographs of its Guides on the corporate site. However, with over 600 Guides situated across the country, the logistics of achieving high-quality, consistent imagery seemed complex and cost-prohibitive. A two-day About.com event was fast approaching, and presented an excellent opportunity to begin developing brand-aligned headshots.
The Solution:
OnRequest Images provided a total solution to About.com’s imagery challenges. We created a strategic approach to managing the multi-day assignment and streamlined the logistics of shooting on a tight schedule around the upcoming two-day event.
The Results:
The event was such a success that About.com signed a three-year contract with OnRequest Images for 12 different locations and shoots with 25 Guides at each event.
“OnRequest Images has just started managing and executing wonderful new photographs that positively enliven the Guides on About.com. As a growing top web destination, we felt it was a great opportunity to work with OnRequest Images to effectively position photography as part of our brand message. OnRequest Images continues to capture the essence of our Guides. As well, their photos help express the trusted and authoritative voice of About.com.”
- Jason Napolitano, Creative Director, About.com