BUSINESS TRAVEL SERVICES
The Challenge:
The images needed to communicate the distinct emotive style and innovative perspective of the brand, and be shot in a variety of locations associated with business travel. Talent selection had to represent an ethnically and generationally diverse cast. When it came time to refresh the photography collection, the company turned to OnRequest Images to create a new collection that perfectly aligned with their brand.
The Solution:
Leveraging the Internet speed and efficiency of the OnRequest Images process, we quickly found locations that both captured the soaring, sleek look of the brand and communicated business travel. A certified photographer was selected from OnRequest Images’ Global Network. Working from an OnRequest Photography StyleGuide™ developed by senior OnRequest Images Brand Imagery Consultants, the production team shot in four different international locations – a helicopter pad, museum, high-speed train terminal, and airport.
The Results:
Providing on-set art direction on locations from Los Angeles, to Seattle, to Frankfurt, Germany, OnRequest Images worked with more than 10 models to capture the target audience and unique style of the client’s brand. OnRequest Images delivered an extensive selection of hundreds of images for review through the client's online interface. More than 30 were finally selected to comprise the brand-aligned photography. From planning to final imagery, the entire process took only three weeks, including travel to all four locations.