OnRequest Image Manager

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FORTUNE 100 ENTERTAINMENT & COMMUNICATIONS PROVIDER

The Challenge:

With an incredibly tight timeline, and casting requirements that included over 18 models, three generations and three ethnicities, this Fortune 100 company needed a custom imagery partner that could streamline the complex production process. A large collection of the client’s rights-managed imagery was about to expire, so time was of the essence. Additionally, the client sought a company that would work hand-in-hand with its brand agency on developing and conveying its signature look and feel through imagery.

The Solution:

OnRequest Images conducted an on-site discovery meeting with the client and its agency to delve deep into the brand and strategize about the imagery needed to distinguish itself in the market and connect with consumers. With the look and feel defined, OnRequest Images began the pre-production process of location scouting, model casting, photographer selection and more. By leveraging OnRequest Images’ patent-pending workflow platform, typically time-consuming production details could be more efficiently planned, managed, and executed.

The Results:

OnRequest Images simplified and streamlined the complex logistics, dramatically reducing the time associated with the pre-production process, saving the client countless hours, and allowing for the project to be successfully completed, from start to finish, in less than one month.