ESSILOR OF AMERICA, INC.
The Challenge:
To help drive awareness and sales for the brand, Essilor needed fresh, custom imagery–immediately. With time-sensitive event collateral in development, Essilor knew that they needed a production partner that had the imagery expertise, scale and efficient process to manage the complex logistics of a multi-location shoot with a wide diversity of models.
The Solution:
OnRequest Images worked with Essilor to understand the unique personality and voice of DEFINITY, ultimately delivering a step-by-step OnRequest Photography StyleGuide detailing the most important aspects for achieving brand-aligned photography. Once locations were secured, OnRequest Images leveraged its online model review and selection tool to enable Essilor to select talent in just a few hours from the comfort of their own offices.
The Results:
“Working with OnRequest Images proved to be the perfect solution for Essilor. As the person responsible for one of our fastest growing brands – DEFINITY, I needed high-quality, original images that visually represented the brand, and I needed them fast. I turned to OnRequest Images because their online workflow and production capabilities would save me days, if not weeks, in my production cycle. The shoot could not have gone better. In the end I got exactly the images I needed and more.”
– Kelly Smoyer, DEFINITY Brand Manager, Essilor