FORTUNE 100 INSURANCE
The Challenge:
Dissatisfied with the redundancy and lack of selection found in existing stock databases, this category leader desperately sought fresh, custom imagery to complement their new branding efforts. However, with neither the internal resources nor the expertise to build and manage a custom image library, they faced the difficult challenge of shooting and managing a sizable on-brand image library in a timely and cost-effective manner.
The Solution:
OnRequest Images worked with the client’s marketing team to create an OnRequest Photography StyleGuide™ that would serve as the foundation to ensure brand alignment. The producers at OnRequest Images then submitted a variety of certified lifestyle specialist portfolios for client review, while appropriate locations and multi-ethnic models were scouted and selected. Finally, a comprehensive shot list was built and a schedule was designed to maximize time and client resources.
The Results:
Over the course of a single week, OnRequest Images and the selected photographers shot more than 1,200 images in two separate locations. Of those, the client licensed a library of 165 images – 55 core images with two variations for each. The client immediately used its new image library to refresh the website, marketing materials, and brochures to provide a consistent, fresh look and feel that was perfectly aligned with the brand.