MANPOWER INC.
The Challenge:
The rebrand focused on two of the Manpower group of companies' five brands–Manpower and Manpower Professional. While similar in their modern look and feel, these two brands had differing talent requirements and wardrobe/style/background variations. This global company with over 4,400 offices in 72 countries needed to cast real people from all over the world. The challenge of doing an international modeling casting efficiently and cost-effectively had previously seemed insurmountable.
The Solution:
The complex casting required 22 different models–of all ages–from eight global regions including Turkey and the Philippines. Leveraging its global resource network, OnRequest Images managed an in-studio casting. Four-hundred and forty people were reviewed and photographed in one day. Selecting from over 20 choices per model, Manpower was able to get exactly the talent they were looking for through OnRequest Images' workflow platform and client interface.
The Results:
“Our experience working with the team at OnRequest was excellent, “ stated Kristen Wright, Director of Global Branding. “From searching for our specific model needs to organizing and executing the shoot, their online workflow process is truly seamless. Our worldwide colleagues are very pleased with the new images and we will certainly be using OnRequest again in the future.”