The Challenge:
Using local photographers in each city and country was time-consuming for property managers, and made it extremely difficult for the corporate marketing and creative leaders to drive brand consistency, control image quality, and manage costs.
The Solution:
With a Global Photographer Network of accomplished talent, experienced producers and a powerful web-based production platform, OnRequest Images stepped in to become the exclusive global photography partner for all of the company’s brands. Using its proprietary OnRequest ImageScore™ assessment tool, OnRequest Images identified areas where properties could improve the quality, brand alignment, and corporate compliance of the company's photography. Developing OnBrand Photography Guides™ for each of the brands, OnRequest Images then reviewed, tested, evaluated, and certified a selection of Network photographers to provide local coverage at the company's worldwide locations.
The Results:
Now, with just one phone call, property general managers or regional brand managers can schedule a shoot at their property. Leveraging the fast, efficient OnRequest OnPro™ production platform, skilled producers handle all the complex details, providing a brand-certified photographer, securing equipment, coordinating travel and shoot schedules, and art directing on set. Because OnRequest Images acts as a brand steward for the company, each shot aligns perfectly with the client’s brand standards and corporate photography guidelines.
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